The Authors:

Rich George CAPS, HOM, CHPE

About the NOI Coach

Rich George is the owner of NOI Coach, a business coaching, consulting and training firm based in Michigan. A successful business person and published author with over 20 years of business experience, Rich brings a no-nonsense approach to strategic planning and a passion for employee development and culture building.

Rich’s background includes the management of over two billion dollars of real-estate assets, and over 50 million dollars of capital reinvestment strategies. Rich has been involved with successful acquisitions, dispositions, merger facilitation, and repositions. Key to his portfolio is the management of highly distressed properties, and those in court receivership.

Rich attended Wayne State University and is a licensed Real Estate Broker. He has been recognized by his peers as a leader in the industry serving in many rolls within the National Apartment Association and is a current member of the NAAEI and the MHLI Faculty.

Rich’s “no-nonsense” approach to problem solving has helped companies turnaround seriously distressed properties. His passion for the industry, and dedication, has caused him to be known for his team building, culture changing, and change management skills, Rich leads the market in promotion and preservation.


Rebecca Rosario NALP, CAM

About Rebecca

Rebecca Rosario, NALP, CAM, celebrates over 20 years in her property management career spanning from a leasing consultant to a regional director.  Her accolades include successfully initiating and managing a corporate suite program expanding her company’s market, services and income.  In addition, four years with a major industry publication endowed Rebecca with extensive experience as an advertising and marketing business partner. This blend of on-site, corporate and marketing experience is what makes Rebecca the ideal consultant and training expert in helping each client create their own “full house”.  Rebecca is now President and “Leasing Queen” of Full House Marketing® in North Carolina, with offices in Raleigh and Charlotte.

Additional awards, certifications, designations, affiliations:

Rebecca serves on the Board of Directors for the Triad Apartment Association (Greensboro, NC) as Secretary after two terms on the Board of Directors of the Triangle Apartment Association (Raleigh, NC).  She is actively involved in four North Carolina NAA affiliate associations.  In addition to earning her NALP and CAM designations, she volunteers time to teach NALP, CAM and CAPS modules throughout North Carolina.

  • Certified – Creative Training Techniques 2012
  • National Apartment Association designations of CAM:  Certified Apartment Manager and NALP:  National Accredited Leasing Professional
  • NAA Education Institute Faculty
  • Speaker/Presenter at NAA Education Conference & Expo
  • Triangle Apartment Association past Board of Director and recipient of Vendor/Supplier of the Year Award
  • Multifamilypro Annual Brainstorming Sessions Presenter and Facilitator